|aFrom big data to big profits :|bsuccess with data and analytics /|cRussell Walker.
|aNew York, NY :|bOxford University Press,|cc2015.
|aNew York, NY :|bOxford University Press,|c
|axxvi, 283 pages :|billustrations ;|c25 cm
|aIncludes bibliographical references and index.
|apt. 1. Examining big data and its value to firms -- What is "big data"? -- Benefits of scale and velocity in big data: the movement to now! -- Big data expands with passive data capture -- Novel measures in market activity: direct vs. indirect measurements -- Precision in data: new possibilities for mass customization and location-based services -- Data fusion: combining data to produce economic value -- pt. 2. Success in leveraging big data -- Strategies for monetizing big data -- Monetizing big data through productization and data inverting -- Impact of analytics and big data on corporate culture and recruitment -- Stimulating innovation through big data -- Disrupting business models with new data from location-based services -- Protecting data assets -- Future trends in big data -- Getting started: SIGMA framework for implementing a big data strategy: from big data to big profits.
內容簡介top From Big Data to Big Profits 簡介 Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years.In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies. Such changes, as Walker points out, will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which he has developed to assess companies for Big Data readiness and provide direction on the steps necessary to get the most from Big Data.Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for students, researchers, and professionals with an interest in Big Data, digital platforms, and analytics