|aThe logic of connective action :|bdigital media and the personalization of contentious politics /|cW. Lance Bennett, University of Washington, Seattle, Alexandra Segerberg, Stockholm University.
|aCambridge :|bCambridge University Press,|c2013.
|axiii, 240 pages ;|c24 cm.
|aCambridge studies in contentious politics
|aIncludes bibliographical references (pagers 217-234) and index.
|a1. The Logic of Connective Action -- 2. Personalized Communication in Protest Networks -- 3. Digital Media and the Organization of Connective Action -- 4. How Organizationally Enabled Networks Engage Publics -- 5. Networks, Power, and Political Outcomes -- 6. Conclusion: When Logics Collide.
|aThis text explains the rise of a personalized digitally networked politics in which diverse individuals address the common problems of our times such as economic fairness and climate change. Rich case studies from the United States, the United Kingdom and Germany illustrate a theoretical framework for understanding how large-scale connective action is coordinated using inclusive discourses such as 'We Are the 99%' that travel easily through social media.