Providence University Luking Library Webpac

Home > Information

Check-outs :

Museum branding : redefining museums for the 21th century : selected papers from ICOM MPR 2014 Conference /

Hit：28
Rating：0
Review：0
Trackback：0
Email：0

Brief

MARC

001

982367

005

20160111135441.0

008		160111s2015 mdua b 001 0beng
020		\|a9789869150613\|q(pbk.)
020		\|a9869150616\|q(pbk.)
040		\|aNDHU\|beng\|cPVY\|dPVY
050	4	\|aAM11\|bM986
082	00	\|a069.068
245	10	\|aMuseum branding :\|bredefining museums for the 21th century : selected papers from ICOM MPR 2014 Conference /\|cchief editor, Joy Chih-Ning Hsin ; editorial team, Hsin-Yun Liu, Yi-Shiou Hsieh
246	1	\|aSelected papers from the ICOM MPR 2014 Conference.
250		\|a1st ed
260		\|aTaipei City, Taiwan :\|bChinese Association of Museum CAM),\|cc2015
300		\|a218 p. :\|bill. ;\|c23 cm
504		\|aIncludes bibliographical references and index
505	0	\|gMuseum, brands and branding --\|tMuseum and branding : a tale of love and hate --\|tMuseum and branding : macrotrends --\|tNew trends : social change, museum brands and public value --\|tThe role of internal branding at the Rijksmuseum --\|gBrand case study --\|tTransforming the Asian art museum through branding --\|tBranding merging museums --\|tBranding a new national museum --\|tBranding museum through experiencing architectural aesthetics --\|gValues and public value --\|t"Values brand" : museum brand values --\|tBrand marketing strategy of museums in the modern world --\|tBranding " Yilan as a museum" --\|tWe : preliminary study of the branding strategy for the establishment of the Daxi Wood ArtEcomuseum --\|gAudience insights --\|tJellies special exhibit : building an experience and brand based on audience insight --\|tChallenge to change : a case study of branding of the Tokyo National Museum
650	0	\|aMuseums\|zTaiwan, Republic of China\|xManagement
650	0	\|aMuseums\|xPublic relations\|zTaiwan, Republic of China
650	0	\|aBusiness names\|zTaiwan, Republic of China
650	0	\|aBranding (Marketing)\|zTaiwan, Republic of China
650	0	\|aMuseum attendance\|zTaiwan, Republic of China
740	0	\|a博物館品牌建構
910		\|a20160111
095		\|d069.068\|eM972\|pBOOK