Competing on value : bridging the gap between brand and customer value

The loyalty effect : the hidden force behind growth, profits, and lasting value

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Market-driven management : how to define, develop, and deliver customer value

Collaborative customer relationship management : taking CRM to the next level

Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big

The McKinsey way : using the techniques of the world's top strategic consultants to help you and your business

Key customers : how to manage them profitably

Delivering quality service : balancing customer perceptions and expectations

Customer equity : building and managing relationships as valuable assets

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五行芳香療法

Business model generation : a handbook for visionaries, game changers, and challengers

Value proposition design : how to create products and services customers want

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Marketing finance : turning marketing strategies into shareholder value

國際貿易糾紛之解析與處理

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