|aIncludes bibliographical references and indexes.
|aTelevision criticism -- The audience : consumer and commodity -- Symbolic interaction : an audience and industry collaboration -- Becoming teleliterate -- The audience makers -- Audience making -- Audience measurement : flaws and fallacies -- Protecting the audience's interest, convenience and necessity -- Televiewing as a competitive sport.
|aNow in its second edition, The Televiewing Audience is a user's guide for the only household appliance that doesn't come with one. Watching television seems relatively effortlessùit is, after all, a major form of entertainment in the U.S. and overseasùyet this book argues that there is nothing simple about watching television; it is a learned activity which is in a constant state of revision and upgrading. Now more than ever, televiewing requires the generation and application of critical thinking to guide program selection, inform appreciation, generate greater pleasure, and inspire dialogue after consumption. This book is about becoming a more thoughtful and informed consumer, designed to shatter the anonymity of the televiewer, and to create a sense of community, for we rarely think of ourselves as instrumental in the televiewing experience or think of the experience as a shared event.
|aDesigned for courses related to broadcasting, media effects, media literacy, and audience studies, this book provides a comprehensive overview of the ways in which television influences the way we think about ourselves and our culture. It places us center-stage in the extremely complicated, competitive, creative, and costly endeavor that is television. --Book Jacket.
|aTelevision viewers|zUnited States|xAttitudes.
|aTelevision viewers|xSocial aspects|zUnited States.