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Digital marketing : strategy, implementation and practice /

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897826

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OCoLC

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20140901095538.0

008		140901s2012 enka b 001 0 eng d
020		\|a9780273746102 (pbk.)
020		\|a0273746103 (pbk.)
040		\|aUKMGB\|dYMG\|beng\|cUKMGB\|dUAB\|dOCLCO\|dYDXCP\|dBWK\|dYNK\|dCDX\|dPHADU\|dPVY
050	4	\|aHF5415.1265\|b.C53 2012
082	04	\|a658.87202854678
100	1	\|aChaffey, Dave,\|d1963-
245	10	\|aDigital marketing :\|bstrategy, implementation and practice /\|cDave Chaffey, Fiona Ellis-Chadwick.
250		\|a5th ed.
260		\|aHarlow :\|bPearson\|c2012.
300		\|axxix, 698 p. :\|bcol. ill. ;\|c27 cm.
500		\|aPrevious ed. published as: Internet marketing, 2006.
504		\|aIncludes bibliographical references and index.
505	0	\|aPt.1. Digital Marketing Fundamentals -- Pt.2. Digital Strategy Development -- Pt.3. Digital Marketing: Implementation and Practice.
650	0	\|aInternet marketing.
700	1	\|aEllis-Chadwick, Fiona.
910		\|a20140901
095		\|d658.87202854678\|eC346\|pBOOK\|y2012

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