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Content analysis : an introduction to its methodology /

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20140305135557.0

008		140305s2013 caua b 001 0 eng
020		\|a9781412983150 (pbk. : acid-free paper)
040		\|aDLC\|cDLC\|dPVY
050	00	\|aP93\|b.K74 2013
082	00	\|a401.4
100	1	\|aKlaus Krippendorff.
245	10	\|aContent analysis :\|ban introduction to its methodology /\|cKlaus Krippendorff.
250		\|a3rd ed.
260		\|aLos Angeles ;\|aLondon :\|bSAGE\|c2013.
300		\|axiv, 441 p. :\|bill. ;\|c26 cm.
504		\|aIncludes bibliographical references (p.391-414) and index.
505		\|aPart I: Conceptualizing content analysis -- 1. History -- 2. Conceptual foundation -- 3. Uses and inferences -- Part II: Components of content analysis -- 4. The logic of content analysis designs -- 5. Unitizing -- 6. Sampling -- 7. Recording/coding -- 8. Data languages -- 9. Analytical constructs -- Part III: Analytical paths and evaluative techniques -- 10. Analytical/representational techniques -- 11. Reliability -- 12. Computer aids -- 13. Validity -- 14. A practical guide.
650	0	\|aContent analysis (Communication)
910		\|a20140305
095		\|d401.4\|eK897\|pBOOK\|y2013

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內容簡介top Content Analysis 簡介 Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.

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Content analysis : an introduction to its methodology /

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