|aGlobal marketing management :|ba casebook /|c[edited by] John A. Quelch, Christopher A. Bartlett.
|aMason, OH :|bThomson/South-Western,|cc2006.
|aviii, 680 p. :|bill. ;|c24 cm.
|aIncludes bibliographical references.
|aPart 1. Designing strategies for global competition -- Part 2. Global expansion strategies -- Part 3. Global marketing programs -- Part 4. Marketing in emerging markets -- Part 5. Managing international partners -- Part 6. Organizing and managing global marketing operations -- Part 7. Social enterprise and global marketing.
|a"Global Marketing Management, 5e uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined."--BOOK JACKET.