|aOrchestrating supply chain opportunities :|bachieving stretch goals efficiently /|cAnanth Iyer and Alex Zelikovsky.
|aNew York, N.Y. :|bBusiness Expert Press,|c2011.
|axviii, 106 p. ;|c23 cm.
|aSupply and operations management collection,|x2156-8189
|aIncludes bibliographical references (p. -99) and index.
|aIntroduction: orchestrating supply chain opportunities -- 1. Amazon.com, orchestrating stretch demand: how Amazon.com saved Christmas -- 2. The U.S. Coast Guard, orchestrating stretch response: how the U.S. Coast Guard saved victims of Katrina -- 3. Reflect.com, orchestrating stretch innovation: how Procter & Gamble leveraged innovation on the internet -- 4. Watsco, orchestrating stretch opportunities: how Watsco navigated a perfect storm -- 5. Kryptonite Lock Company, orchestrating survival: how the blogs unlocked the secret of Kryptonite -- 6. The United Nations Joint Logistics Center, orchestrating humanitarian logistics: how the UNJLC coordinates relief for victims of global catastrophes -- 7. Fashion demand stretch, everybody needs a Croc: globally scaling a supply chain -- 8. Freeflow, stretching the web: how technology enabled resolution of supply demand mismatches -- 9. Orchestrating reconfiguration: how SAP and Shipwire enable the unexpected -- 10. Building flexibility, agility, and real options into your supply chain: how can your company orchestrate stretch goals? -- 11. Gizmo, -a story of stretch: -- stretching a fictional story of success -- 12. Book summary, conclusions, and takeaways: a summary of supply chain stretch -- 13. A stretchable supply chain checklist: questions all managers should ask about their supply chains -- Notes -- Index.
Efficient planning and superior execution against clear objectives is the way companies operate best. For many companies, the planning process is carefully orchestrated, objectives are set, budgets are negotiated, resources are allocated, and then it's up to the organization to execute. But what happens when the unexpected occurs? Say, an event occurs that throws the status quo into turmoil. What if your business declines by 40% in 1 month, what do you do? Conversely, what if your demand spikes by 50% in just a few months, what then? Suppose a natural disaster happens, or a new technology creates a significant, but unplanned opportunity? The authors call these events 'stretch opportunities'. This book will focus on strategic thinking and tactical examples of how best to prepare for such events. They outline common themes across all such challenges, and also introduce three key management concepts: Flexibility, Agility and Real Options. They also include a specific chapter on how to structure supply chains to capitalize on stretch opportunities and we provide specific tactical frameworks to build in agility, flexibility and real options into a supply chain. Finally, the authors end the book with a checklist that managers can use to ensure that the right questions are asked in developing supply chains so that the ability to "surge" at profitable opportunities is nourished.