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Decision equity : the ultimate metric to connect marketing actions to profits /

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The Ultimate Metric to Connect Marketing Actions to Profits Piyush Kumar, Kunal Gupta. 1. 2. 3. 4. 5. Notes Chapter 1 Fornell et al. (1996). Spencer (2006). Gantz et al. (2007). IDC (2007) Google search conducted on June 24, 2010. Chapter 2 ...

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