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The PR function

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121030s2011 nyu21 aaeng

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820025

005		20121030095044.0
040		\|aPVY\|cPVY\|dPVY
082		\|a659.2
245	04	\|aThe PR function\|h[videorecording] /\|cdirector, Sunny Leunig ; writer, Matt McLean ; producer, Katrina Rutigliano.
246	3	\|aPublic relations function
260		\|aNew York, N.Y. :\|bVideo Education America,\|cc2011.
300		\|a1 videodisc (ca. 21 min.) :\|bsd., col. ;\|c4 3/4 in.
508		\|aExecutive producer, Simon Garner ; director of photography, Nick Hayward.
511	0	\|aVoice over, Jane Nolan.
520		\|a"This program features two respectedPR specialists who discuss what the do and how they do it. Outlining the differences between public relations ans advertising, the video illustrates the PR specialist's main objectives: influencing public behavior, improving an individual or corporate reputation, and shaping the opinions of a target audience through a series of planned communication strategies and ativities. Viewers learn how technology, especially social media, has shaped today's PR industry."--Container.
650	0	\|aPublic relations.
650	0	\|aEducational films.
700	1	\|aLeunig, Sunny.
700	1	\|aMcLean, Matt,\|d1979-
700	1	\|aRutigliano, Katrina.
710	2	\|aVideo Education America.
910		\|a20121030
095		\|d659.2\|eP96\|pDVD

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