|aUnderstanding social networks :|btheories, concepts, and findings /|cby Charles Kadushin.
|aNew York :|bOxford University Press,|cc2012.
|axii, 252 p. :|bill. ;|c24 cm.
|aIncludes bibliographical references and index.
|aIntroduction -- Basic network concepts: part I individual members of networks -- Basic network concepts: part II whole social networks -- Basic network concepts: part III network segmentation -- Psychological foundations of social networks -- Small groups, leadership and social networks -- Organizations and networks -- The small world, circles and communities -- Influence and diffusion -- Networks as social capital -- Ethical dilemmas of social network research -- Coda: ten master ideas of social networks.
|a"Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for those interested in this fast moving area but who are not mathematically inclined, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work."--Publisher's website.
Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks ...