|aUnderstanding business /|cby William G. Nickels, James M. McHugh, Susan M. McHugh.
|aBoston :|bMcGraw-Hill Irwin,|c2008.
|a1 v. (various pagings) :|bcol. ill. ;|c29 cm.
|aIncludes bibliographical references and index.
|aPreface -- Prologue: Getting ready for prime time -- Part I: Business trends: cultivating a business in diverse, global environments -- Part 2: Business ownership: starting a small business -- Part 3: Business management: empowering employees to satisfy customers -- Part 4: Management of human resources: motivating employees to produce quality goods and services -- Part 5: Marketing: developing and implementing customer-oriented marketing plans -- Part 6: Managing financial resources -- Bonus chapters -- Working within the legal environment of business -- Using technology to manage information -- Managing risk -- Managing your personal finances -- Glossary.
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.