|aGlobal marketing /|cby Warren J. Keegan, Mark C. Green.
|a6th ed., Global ed.
|aBoston, Mass. :|bPearson Education,|cc2011.
|a621 p. :|bill. (some col.), col. maps ;|c28 cm.
|aPrevious ed.: Harlow: Prentice Hall, 2008.
|aIncludes bibliographical references and index.
|aThis book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will prepare you to successfully apply the 4Ps to global marketing.