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9 brand shaastras : nine successful brand strategies to build winning brands /

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Through this revised edition, marketing guru Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. The author presents his ideas in a uniquely organized and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.

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