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Social media marketing : the next generation of business engagement /

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Brief

MARC

001

769686

003

OCoLC

005

20120202115539.0

008		120202s2010 inua b 001 0 eng
010		\|a2010034662
020		\|a9780470634035 (paper/website)
020		\|a0470634030
020		\|a9780470944196 (ebk.)
020		\|a0470944196 (ebk.)
020		\|a9780470944219 (ebk.)
020		\|a0470944218 (ebk.)
020		\|a9780470944202 (ebk.)
020		\|a047094420X (ebk.)
040		\|aDLC\|cDLC\|dBTCTA\|dYDXCP\|dC#P\|dUKM\|dBWX\|dCDX\|dCOD\|dJP3\|dPVY
050	4	\|y2010\|aHF5415.1265\|bE927
082	00	\|a658.872
100	1	\|aEvans, Dave, \|d1956-
245	10	\|aSocial media marketing :\|bthe next generation of business engagement /\|cDave Evans with Jake McKee.
260		\|aIndianapolis, Ind. :\|bWiley Pub.\|cc2010.
300		\|axix, 388 p. :\|bill. ;\|c24 cm.
490	0	\|aSerious skills.
504		\|aIncludes bibliographical references (p. 355-375) and index.
505	00	\|tSocial business fundamentals --\|tSocial media and customer engagement --\|tThe new role of the customer --\|tBuild a social business --\|tThe social business ecosystem --\|tRun a social business --\|tSocial technology and business decisions --\|tSocial analytics, metrics, and measurement --\|tFive essential tips --\|tSocial business building blocks --\|tEngagement on the social web --\|tSocial CRM --\|tSocial objects --\|tThe social graph --\|tSocial applications.
650	0	\|aInternet marketing.
650	0	\|aSocial media\|xMarketing.
650	0	\|aSocial marketing.
650	0	\|aCustomer relations.
700	1	\|aMcKee, Jake.
910		\|a20120202
095		\|d658.872\|eEv15\|pBOOK

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Social Media Marketing is the perfect book for marketers, advertisers, or anyone looking to better understand how to use social web technologies and platforms ...

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Social media marketing : the next generation of business engagement /

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