|aRelationship marketing :|ba consumer experience approach /|cSteve Baron, Tony Conway, Gary C. Warnaby.
|aLos Angeles :|bSAGE,|cc2010.
|aviii, 202 p. :|bill. ;|c25 cm.
|aAdvanced marketing series
|aIncludes bibliographical references and index.
|aOrigins and history of relationship marketing -- Relationship marketing themes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future.