|aSocial media metrics :|bhow to measure and optimize your marketing investment /|cby Jim Sterne.
|aHoboken, N.J. :|bJohn Wiley,|cc2010.
|axxxi, 240 p. :|bill. ;|c24 cm.
|aThe new rules of social media series
|aIncludes bibliographical references and index.
|aGetting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future.
|aA guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts.