|aMarketing in the moment :|bthe practical guide to using Web 3.0 marketing to reach your customers first /|cMichael Tasner.
|aUpper Saddle River, N.J. :|bFT Press,|cc2010.
|axxvii, 224 p. ;|c22 cm.
|aThe mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing : understanding and capitalizing on the drastic shift taking place -- Mobile marketing : tapping into billions of cellphone users -- Virtual reality worlds : the hows and whys to this unique marketing universe -- Video marketing : taking video to the next level -- Web applications : how to effectively use apps in your marketing -- Open-source code : how to find and use others' hard work for maximum impact -- Collaboration : connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan : putting it all together and taking action -- Conclusion : the art of giving back.