|aForeword / by David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index.
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|aBringing media literacy tools to bear on political campaign coverage and political advertising just as the Internet explodes as a political force, this book will help students and older citizens negotiate the age of political 'spin'.
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|aPolitical campaigns|zUnited States.
650
0
|aAdvertising, Political|zUnited States.
650
0
|aMedia literacy|zUnited States.
650
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|aMassenmedien.
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07
|aPolitische Werbung.
650
07
|aPropaganda.
651
0
|aUnited States|xPolitics and government|y21st century.
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|3Table of contents|uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017683505&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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