|aMarketing in travel and tourism /|cVictor T.C. Middleton ... [et al.].
250
|a4th ed.
260
|aOxford :|bButterworth-Heinemann,|c2009.
300
|axxv, 502 p. :|bill. ;|c27 cm.
500
|aPrevious ed.: published as by Victor T.C. Middleton. 2001.
504
|aIncludes bibliographical references and index.
505
0
|aPt. 1. Meaning of Marketing in Travel and Tourism -- Ch. 1. Introducing travel and tourism -- Ch. 2. Introducing marketing: the systematic thought process -- Ch. 3. Special characteristics of travel and tourism marketing -- Ch. 4. Dynamic business environment: factors influencing demand for tourism -- Pt. 2. Understanding the Consumer and the Marketing Mix in Travel and Tourism -- Ch. 5. Understanding the consumer: tourism motivations and buyer behaviour -- Ch. 6. Market segmentation for travel and tourism markets -- Ch. 7. Product formulation in travel and tourism -- Ch. 8. Evolving marketing mix for tourism services -- Pt. 3. Planning for Marketing Strategy and Short-term Operational Objectives and Compaigns -- Ch. 9. Marketing research in travel and tourism -- Ch. 10. Planning marketing strategy -- Ch. 11. Marketing planning: the process -- Ch. 12. Planning marketing campaigns: budgeting and evaluating marketing performance -- Pt. 4. Communicating with and Influencing Consumers -- Ch. 13. Growth and role of information and communications technology and the rise of the dominant consumer -- Ch. 14. E-marketing: the effective use of ICT -- Ch. 15. Distribution channels in travel and tourism: creating access -- Ch. 16. Integrating the promotional and communications mix -- Ch. 17. Brochures, print and other non-electronic information -- Pt. 5. Applying Marketing in the Main Sectors of Travel and Tourism -- Ch. 18. Marketing tourism destinations -- Ch. 19. Marketing accommodation -- Ch. 20. Marketing passenger transport -- Ch. 21. Marketing visitor attractions -- Ch. 22. Marketing inclusive tours and product packages -- Pt. 6. Case Studies of Marketing Practice in Travel and Tourism -- Case 1. Tourism New Zealand -- Case 2. YOTEL -- Case 3. Agra - Indian World Heritage Site -- Case 4. Travelodge -- Case 5. Alistair Sawday Guides -- Epilogue: Prospects for travel and tourism marketing.
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