|aGlobal meetings and exhibitions /|cby Carol Krugman, Rudy R. Wright.
260
|aHoboken, N.J. :|bJohn Wiley & Sons,|cc2007.
300
|axxiii, 263 p. :|bill. ;|c25 cm.
440
4
|aThe Wiley event management series
504
|aIncludes bibliographical references and index.
505
0
|aFundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.
650
0
|aCongresses and conventions|xPlanning|vHandbooks, manuals, etc.
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