|aManage for profit, not for market share :|ba guide to greater profits in highly contested markets/|cHermann Simon, Frank F. Bilstein, Frank Luby.
|aBoston, Mass. :|bHarvard Business School Press,|cc2006.
|a232 p. :|bill. ;|c25 cm.
|aIncludes bibliographical references (p. 213-219) and index.
|aChoose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.