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The loyalty effect : the hidden force behind growth, profits, and lasting value
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Market-driven management : how to define, develop, and deliver customer value
Collaborative customer relationship management : taking CRM to the next level
Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big
The McKinsey way : using the techniques of the world's top strategic consultants to help you and your business
Key customers : how to manage them profitably
Delivering quality service : balancing customer perceptions and expectations
Customer equity : building and managing relationships as valuable assets
張秀亞全集
Business model generation : a handbook for visionaries, game changers, and challengers
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Value-based marketing : marketing strategies for corporate growth and shareholder value
國際貿易實例解讀(革新版)
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國際貿易糾紛之解析與處理
外匯100問