|aCommunications media, globalization and empire /|cedited by Oliver Boyd-Barrett.
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|aEastleigh, UK :|bJ. Libbey Pub. ;|aBloomington, IN, USA :|bDistributed in North American by Indiana University Press, |cc2006.
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|axii, 248 p. :|bill. ;|c23 cm.
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|aIncludes bibliographical references and index.
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|aGlobalization, media and empire: an introduction / Oliver Boyd-Barrett -- Cosmopolitans and conquistadors: empires, nations and networks / Graham Murdock -- Film and globalization / Toby Miller and Richard Maxwell -- Cyberspace, globalization and US empire / Oliver Boyd-Barrett -- Globalization, public service broadcasting and citizen responses / Granville Williams -- Regulating globalization: domestic response to international investment in China's media market / Jia Lin -- Xinhua News Agency and globalization: negotiating between the global, the local and the national / Xin Xin -- Localization strategies of international media companies: entering India in the 1990s / Geetika Pathania-Jain -- Transnational media and national vision: television in the liberalized India / Anshu Chatterjee -- Hispanic media globalization / Mercedes Medina -- Deregulation, privatization and the changing global media environment / Richard A. Gershon -- Global advertising in Asia: penetration and transformation of the transnational advertising agencies / Kwangmi Ko Kim -- Toward globalization or localization: multinational advertising in Eastern Europe / Izabella Zandberg -- Global corporations, global public relations / Liese L. Hutchison and John J. Pauly.
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