|aPublic relations :|bfrom theory to practice /|c[edited by] Tricia L. Hansen-Horn, Bonita Dostal Neff.
|aBoston :|bPearson A and B,|cc2008.
|axvii, 395 p. :|bill. ;|c24 cm.
|aIncludes bibliographical references and index.
|gForeword /|rJohn Madsen --|gPreface /|rTricia Hansen-Horn, Bonita Dostal Neff --|tEffectiveness management : engaging systems of power and networks of communication.|tPower resource management : pushing buttons and building cases /|rRobert L. Heath --|tWeickian approach to public relations and crisis management /|rGary L. Kreps --|tStrategic issues management : theoretical underpinnings for strategic planning and operations in the public policy arena /|rRobert L. Heath --|tOrganizational-public relationships in cyberspace /|rKirk Hallahan --|tFundamental perspectives : creating action and meaning through messaging.|tWorking with innovators and laggards : the diffusion of innovation theory and public relations /|rAnn R. Carden --|tSpeech act theory : an approach to public relations leadership /|rBonita Dostal Neff --|tSocial constructionism and public relations / /|rJoye Gordon, Peter Pellegrin --|tSocial drama for public relations practice /|rThomas Mickey --|tContingency theory : strategic management of conflict in public relations /|rGlen T. Cameron, Augustine Pang, Yan Jin --|tNormative approaches : leveraging constraints and opportunities.|tFoundations in moral philosophy for public relations ethics /|rShannon A. Bowen --|tFollowing communication rules : a communication-centered theory for public relations /|rMar毃a E. Len-R毃os --|tIntegrating social norms theory in public relations campaign development /|rTerry L. Rentner --|tRhetorical perspectives, communication as relationship.|tRhetorical theory, public relations, and meaning : giving voice to ideas /|rRobert L. Heath --|tPublic relations and the rhetoric of social intervention /|rSusan K. Opt --|tCrisis communication, giving voice in the process.|tCrisis communication and image repair discourse /|rWilliam L. Benoit, Augustine Pang --|tThe development of the situational crisis communication theory /|rTimothy Coombs --|tContextual parameters, understanding and creating the big picture.|tInternational public relations : toward an integrated theoretical case /|rT. Kenn Caither, Patricia A. Curtin --|tThe place of theory in public relations practice /|rAydemir Okay, Alya Okay --|tWorking the system : the evolution of feminist perspectives in public relations scholarship /|rTheresa Russell-Loretz --|tFrom aardvark to zebra redux : an analysis of theory development in public relations academic journals into the twenty first century /|rLynne M. Sallot, Lisa J. Lyon, Karyn Ogata Jones.