|a英文題名:The empirical study of brand equity, relationship quality and consumer purchasing decision by TV shopping:an example of high-tech and traditional produccts
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|a含參考文獻
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|a碩士論文--靜宜大學企業管理研究所
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|aThe empirical study of brand equity, relationship quality and consumer purchasing decision by TV shopping|ean example of high-tech and traditional produccts
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