Marketing planning ...
Global marketing a ...
The new rules of g ...
Marketing communic ...
Marketing : concep ...
A reader in market ...
Rethinking busines ...
Competitive market ...
101 marketing stra ...
Marketing manageme ...
The marketing plan ...
Markets from netwo ...
The fundamentals a ...
Sales management : ...
Customer connectio ...
Market-driven mana ...
Designing and deli ...
Competing on value : bridging the gap between brand and customer value
The loyalty effect : the hidden force behind growth, profits, and lasting value
Financial services marketing
Market-driven management : how to define, develop, and deliver customer value
Collaborative customer relationship management : taking CRM to the next level
Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big
The McKinsey way : using the techniques of the world's top strategic consultants to help you and your business
Key customers : how to manage them profitably
Delivering quality service : balancing customer perceptions and expectations
Customer equity : building and managing relationships as valuable assets
張秀亞全集
五行芳香療法
Business model generation : a handbook for visionaries, game changers, and challengers
國際標準銀行實務(2013年版):UCP600項下單據之審查(ISBP)2013年版:for the examination of documents under UCP 600
信用狀審查單據暨拒付案的處理:UCP、ISBP實務應用
國際貿易糾紛之解析與處理
外匯100問
2010年版國貿條規
國際貿易實例解讀(革新版)
Value-based marketing : marketing strategies for corporate growth and shareholder value