|aInfluence :|bthe psychology of persuasion /|cby Robert B. Cialdini.
|aNew York :|bCollins :|bImprint of HarperCollins,|cc2007.
|axiv, 320 p. :|bill. ;|c21 cm.
|aIncludes bibliographical references (p. -309) and index.
|aWeapons of influence -- Reciprocation : the old give and take--and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.