Competing on value : bridging the gap between brand and customer value

討論室

The loyalty effect : the hidden force behind growth, profits, and lasting value

Financial services marketing

Market-driven management : how to define, develop, and deliver customer value

Collaborative customer relationship management : taking CRM to the next level

國貿實務:國貿業務技術士丙級-術科專用

國貿業務乙級檢定學術科教戰守策

The McKinsey way : using the techniques of the world's top strategic consultants to help you and your business

Key customers : how to manage them profitably

Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big

實用西班牙語彙

Customer equity : building and managing relationships as valuable assets

張秀亞全集

Delivering quality service : balancing customer perceptions and expectations

國貿實務:國貿業務技術士丙級:術科

國貿實務全國會考教材

五行芳香療法

Business model generation : a handbook for visionaries, game changers, and challengers

Value proposition design : how to create products and services customers want