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008		070816s2004 enka 001 0 eng d
010		\|a 00065306
015		\|aGBA448064\|2bnb
020		\|a0415317924 (hbk.)
020		\|a9780415317924 (hbk.)
020		\|a0415317932 (pbk.)
020		\|a9780415317931 (pbk.)
040		\|aEQO\|cEQO\|dOCLCQ\|dUKM\|dC#P\|dOCL\|dIXA\|dBAKER\|dIBS\|dUMC\|dNLGGC\|dOCLCQ\|dLVB\|dYDXCP\|dBTCTA\|dPVY
050	4	\|aHD59\|b.T474 2004
082	04	\|a659.2\|bT34, 2004
095		\|pBOOK\|d659.2\|eT34\|y2004
100	1	\|aTheaker, Alison.
245	14	\|aThe public relations handbook / \|c Alison Theaker.
250		\|a2nd ed.
260		\|aLondon :\|bRoutledge,\|c2004.
300		\|ax, 366 p. :\|bill. ;\|c24 cm.
440	0	\|aMedia practice
504		\|aIncludes bibliographical references (p. [347]-359) and index.
505	0	\|aThe context of public relations -- Strategic public relations -- Stakeholder public relations -- Shaping the future.
650	0	\|aCorporations\|xPublic relations.
910		\|a20070816

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