|aInternational public relations :|bnegotiating culture, identity, and power /|cPatricia A. Curtin, T. Kenn Gaither.
|aThousand Oaks :|bSAGE Publications,|cc2007.
|axiii, 304 p. :|bill., map ;|c23 cm.
|aIncludes bibliographical references (p. 265-281) and index.
|aThe challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
|aPublic relations|vCross-cultural studies.
|aCulture and globalization.
|aGaither, Thomas Kenneth.
|3Table of contents only|uhttp://www.loc.gov/catdir/toc/ecip0618/2006025768.html