|aSocial communication in advertising :|bconsumption in the mediated marketplace /|cWilliam Leiss ... [et al.] ;revised by Jacqueline Botterill..
|aNew York :|bRoutledge,|c2005.
|ax, 683 p. :|bill. ;|c23 cm.
|aPrevious edition entered under William Leiss as author.
|aIncludes bibliographical references (p. 637-659) and index.
|aIntroduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
|3Table of contents only|uhttp://www.loc.gov/catdir/toc/ecip056/2005001364.html