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The value of brand names

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MARC

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567780

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vd

008		070131s2004 nju029 0000v1eng
028	42	\|aFFH 10836\|bFilms for the Humanities & Sciences
040		\|aBNG\|cBNG\|dPVY
092		\|a338.88\|bV249
095		\|d338.88\|eV249\|pDVD
245	04	\|aThe value of brand names\|h[videorecording] /\|cRai Trade.
260		\|aPrinceton, N.J. :\|bFilms for the Humanities & Sciences,\|cc2004.
300		\|a1 videodisc (29 min.) :\|bsd., col. ;\|c4 3/4 in.
440	0	\|aGlobal business : new ways to improve the bottom line
500		\|aDisc is a recorded DVD and may not play on all DVD players or drives.
520		\|aLooks at prominent companies to demonstrate the contribution of brand names in adding appeal to products.
538		\|aDVD-R.
650	0	\|aBrand name products.
650	0	\|aInternational business enterprises\|xManagement.
650	0	\|aManagement.
650	0	\|aIndustrial management.
710	2	\|aRai Trade (Firm)
710	2	\|aFilms for the Humanities (Firm)
910		\|a20070131

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