The long tail : why the future of business is selling less of more

Product design : a practical guide to systematic methods of new product development

La naturaleza de la empresa : origenes, evolucion y desarrollo

Economics

Understanding media : the extensions of man

Digital McLuhan : a guide to the information millenium

The new marketing : transforming the corporate future

Mobile business strategies : understanding the technologies and opportunities

Next : sobre la globalizacion y el mundo que viene

Models and methods in social network analysis

Practical marketing planning

Comercio justo, comercio injusto : hacia una nueva cooperacion internacional

Mexico 1987 : "el pais que perdimos"

Cases in marketing

Import/export : a guide to growth, profits, and market share

Essentials of media planning : a marketing viewpoint

Marketing plans that work : targeting growth and profitability

Made in China : what western managers can learn from trailblazing Chinese entrepreneurs

Strategic management :|ban integrated approach

Market segmentation : a step-by-step approach to creating profitable market segments