Competing on value : bridging the gap between brand and customer value

討論室

各行各業說英語

The loyalty effect : the hidden force behind growth, profits, and lasting value

法語會話基礎學習

Financial services marketing

Market-driven management : how to define, develop, and deliver customer value

Collaborative customer relationship management : taking CRM to the next level

Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big

The McKinsey way : using the techniques of the world's top strategic consultants to help you and your business

Key customers : how to manage them profitably

實用西班牙語彙

Insights into second language reading : a cross-linguistic approach

Simulation, gaming, and language learning

Delivering quality service : balancing customer perceptions and expectations

法語電話通

Customer equity : building and managing relationships as valuable assets

美式英文OK!

張秀亞全集

國際金融