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Event marketing : how to successfully promote events, festivals, conventions, and expositions /

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20060321104922.0

008		060627s2002 nyu b 001 0 eng
010		\|a 2001046819
020		\|a047140179X (cloth : alk. paper)
040		\|aDLC\|cDLC\|dDLC\|dPVY
050	0	\|aGT3405\|b.H69 2002
092	0	\|a658.456\|bH852
095		\|pBOOK\|d658.456\|eH852
100	1	\|aHoyle, Leonard H.
245	10	\|aEvent marketing :\|bhow to successfully promote events, festivals, conventions, and expositions /\|cLeonard H. Hoyle.
260		\|aNew York :\|bJohn Wiley & Sons,\|cc2002.
300		\|axxiv, 224 p. ;\|c25 cm.
440	4	\|aThe Wiley event management series
504		\|aIncludes bibliographical references (p. 209-215) and index.
650	0	\|aSpecial events\|xMarketing.
856	42	\|3Contributor biographical information\|uhttp://www.loc.gov/catdir/bios/wiley044/2001046819.html
910		\|a20060627

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