|aBlog marketing :|bthe revolutionary new way to increase sales, build your brand, and get exceptional results /|cby Jeremy Wright.
|aNew York :|bMcGraw-Hill,|c2006.
|ap. :|bill. ;|c24 cm.
|aBlogging basics -- Getting into the blogging mindset -- The power of blogs for business -- How your company can use blogs -- How to market your company using blogs -- Using blogs to increase internal communication -- Find out what's being said about your company & products -- Participating in your blog -- Dealing with negativity -- How to succeed in your blogging -- The future of business blogging.
|3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip0518/2005026118.html