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Principles of marketing /

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008		060120s1995 nyua 000000eng
020		\|a0673465551
040		\|aPVY\|dPVY
050	0	\|aHF5415\|b.K5227 1995
092	0	\|a658.8\|bK623, 1995
095		\|pBOOK\|d658.8\|eK623\|y1995
100	1	\|aKinnear, Thomas C.,\|d1943-
245	10	\|aPrinciples of marketing /\|cby Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler.
250		\|a4th ed.
260		\|aNew York :\|bHarper Collins College Pub.,\|cc1995.
300		\|axlvii, 808 p. :\|bill. ;\|c24 cm.
504		\|aIncludes bibliographical references and index.
650	0	\|aMarketing.
700	1	\|aBernhardt, Kenneth L.,\|d1944-
700	1	\|aKrentler, Kathleen A.
910		\|a20060120

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