|aThe search :|bhow Google and its rivals reworte the rules of business and transformed our culture /|cJohn Battelle
|aNew York :|bPortfolio,|c2005.
|a311 p. ;|c24 cm.
|aThe database of intentions -- Who what where why when? and how (much)? --Google is born -- Search before Google -- A billion dollars, one nickel at a time -- Google 2000-2004: zero to |3 billion in five years -- The search economy -- Search, privacy, government, and evil -- Google now: a company in perpetual transition -- Google's future -- Perfect search.