China, S.A. : como la nueva potencia industrial desafia al mundo

The long tail : why the future of business is selling less of more

Product design : a practical guide to systematic methods of new product development

La naturaleza de la empresa : origenes, evolucion y desarrollo

Economics

Mobile business strategies : understanding the technologies and opportunities

Understanding media : the extensions of man

Digital McLuhan : a guide to the information millenium

Mexico 1987 : "el pais que perdimos"

The new marketing : transforming the corporate future

Next : sobre la globalizacion y el mundo que viene

Practical marketing planning

Comercio justo, comercio injusto : hacia una nueva cooperacion internacional

Models and methods in social network analysis

Made in China : what western managers can learn from trailblazing Chinese entrepreneurs

神鵰俠侶

Cases in marketing

Import/export : a guide to growth, profits, and market share

Essentials of media planning : a marketing viewpoint

Marketing plans that work : targeting growth and profitability