|aSport, media, culture :|bglobal and local dimensions /|ceditors, Alina Bernstein, Neil Blain.
|aLondon :|bFrank Cass,|c2003.
|aviii, 263 p. :|bill. ;|c23 cm.
|aIncludes bibliographical references and index.
|aSport and the media : the emergence of a major research field / Alina Bernstein and Neil Blain -- The Olympic Games : twenty-first century challenges as a global media event / Nancy K. Rivenburgh -- What's in a name? : Muhammad Ali and the politics of cultural identity / Amir Saeed -- From pig's bladders to Ferraris : media discourses of masculinity and morality in obituaries of Stanley Matthews / Garry Whannel -- New media sport / Raymond Boyle and Richard Haynes -- Meeting the industry : an interview with Alex Gilady and Alina Bernstein -- Attribution of failure : Hans-Joerg Stiehler and a German soccer story / Mirko Marr -- "Witches of our age" : women ultras, Italian football, and the media / Rinella Cere -- "We got next" : images of women in television commercials during the inaugural WNBA season / Stanley T. Wearden and Pamela J. Creedon -- Fitba crazy? : Saturday Super Scoreboard and the dialectics of political debate / Hugh O'Donnell -- Beyond "media culture" : sport as dispersed symbolic activity / Neil Blain.