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管理學的新世界(最新修訂版)
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Competing on value : bridging the gap between brand and customer value
In the name of the father
The loyalty effect : the hidden force behind growth, profits, and lasting value
Financial services marketing
Market-driven management : how to define, develop, and deliver customer value
Collaborative customer relationship management : taking CRM to the next level
倚天屠龍記
Key customers : how to manage them profitably
The McKinsey way : using the techniques of the world's top strategic consultants to help you and your business
Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big
Delivering quality service : balancing customer perceptions and expectations
討論室
Customer equity : building and managing relationships as valuable assets
張秀亞全集
五行芳香療法
Business model generation : a handbook for visionaries, game changers, and challengers
Value proposition design : how to create products and services customers want
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