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Marketing : creating value for customers /

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19990205120339.0

008		050505s1998 maua 000000eng
010		\|a97013807
020		\|a0256228779
040		\|aDLC\|cDLC\|dWSU\|dPVY
050	0	\|aHF5415\|b.C5275 1998
092	0	\|a658.8\|bC475, 1998
095		\|pBOOK\|d658.8\|eC475\|y1998
100	1	\|aChurchill, Gilbert A.
245	10	\|aMarketing :\|bcreating value for customers /\|cGilbert A. Churchill, Jr., J. Paul Peter.
250		\|a2nd ed.
260		\|aBoston :\|bIrwin/McGraw Hill,\|cc1998.
300		\|axxiv, 630 p. :\|bcol. ill., maps ;\|c29 cm.
440	0	\|aIrwin series in marketing.
504		\|aIncludes bibliographical references (p. [587]-605) and indexes.
650	0	\|aMarketing.
700	1	\|aPeter, J. Paul.
910		\|a20050505

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