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The why of consumption : contemporary perspectives on consumer motives, goals and desires /

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MARC

001

426231

003

OCoLC

005

20041112113704.0

008		050601s2003 nyua b 001 0 eng
010		\|a 00032316
015		\|aGBA0-W3215
020		\|a0415316170
035		\|a00439541
040		\|aDLC\|cDLC\|dUKM\|dC#P\|dPMC\|dPVY
050	0	\|aHF5415.32\|b.W47 2003
092	0	\|a658.8342\|bW622
095		\|pBOOK\|d658.8342\|eW622
245	04	\|aThe why of consumption :\|bcontemporary perspectives on consumer motives, goals and desires /\|cedited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.
260		\|aLondon :\|bRoutledge,\|c2003.
300		\|axx, 330 p. :\|bill. ;\|c24 cm.
440	0	\|aRoutledge studies in interpretive marketing research
504		\|aIncludes bibliographical references and index.
505	0	\|aIntroduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman -- Consumer goal structures and goal-determination processes : an integrative framework / Cynthia Huffman, S. Ratneshwar, and David Glen Mick -- The role of emotions in goal-directed behavior / Richard P. Bagozzi ... [et al.] -- Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty / Mary Francis Luce, James R. Bettman, and John W. Payne -- The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley -- The missing streetcar named desire / Russell W. Belk, G鋎liz Ger, and S猛en Askegaard -- Postmodern consumer goals made easy!!!! / Craig J. Thompson -- Authenticating acts and authoritative performances : questing for self and community / Eric J. Arnould and Linda L. Price -- Representations of women's identities and goals : the past fifty years in film and television / Elizabeth C. Hirschman and Barbara B. Stern -- The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber -- On selling brotherhood like soap : influencing everyday disposal decisions / Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele -- Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar -- Using narratives to discern self-identity related consumer goals and motivations / Jennifer Edson Escalas and James R. Bettman -- The power of metaphor / Robin Coulter and Gerald Zaltman -- Lattice analysis in the study of motivation / Steven Brownstein ... [et al.] -- More than a rat, less than God, staying alive / Jerome B. Kernan -- Four questions about consumer motivation research / Dennis W. Rook.
650	0	\|aConsumer behavior.
650	0	\|aConsumers\|xResearch.
700	1	\|aRatneshwar, S.
700	1	\|aMick, David Glen.
700	1	\|aHuffman, Cynthia.
910		\|a20050601