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The marketing era : from professional practice to global provisioning /

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20040610170229.0

008		040707s2004 nyua b 001 0 eng
010		\|a 2003009894
020		\|a0415945437 (acid-free)
020		\|a0415945445 (pbk. : acid-free)
035		\|a00400048
040		\|aDLC\|cDLC\|dDLC\|dPVY
049		\|aPVYA[][][][00482695]
050	0	\|aHF1515\|b.A66 2004
092	0	\|a658.8\|bAp51
095		\|pBOOK\|d658.8\|eAp51
100	1	\|aApplbaum, Kalman.
245	14	\|aThe marketing era :\|bfrom professional practice to global provisioning /\|cKalman Applbaum.
260		\|aNew York :\|bRoutledge,\|c2004.
300		\|aix, 283 p. :\|bill. ;\|c24 cm.
504		\|aIncludes bibliographical references (p. 261-276) and index.
650	0	\|aMarketing.
650	0	\|aMarketing\|xSocial aspects.
856	41	\|3Table of contents
910		\|a20040707

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