|aGetting started in personal and executive coaching :|bhow to create a thriving coaching practice /|cStephen G. Fairley, Chris E. Stout.
|aHoboken, N.J. :|bJ. Wiley & Sons,|cc2004.
|ax, 356 p. :|bill. ;|c23 cm.
|aDecisions, decisions-- personal coaching or business coaching? -- The 15 largest markets where coaches are making money right now -- Building a successful business requires a solid plan -- It takes money to make money : financing your business -- What to buy on a budget : creating your financial plan -- Target your market or waste your time -- You only get one chance : 7 tools for making a great first impression -- Relationships and referrals : networking, strategic referral partners, and centers of influence -- Key strategies for finding your first 10 clients -- Why most marketing fails : the top 10 marketing mistakes beginning coaches make -- From counseling to coaching : constructing a connection, bridging the gap, and defining differences -- Harnessing the power of internet marketing, e-zines, and websites -- The 7 secrets of highly successful coaches.