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Global brand strategy : unlocking brand potential across countries, cultures and markets /

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MARC

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380883

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OCoLC

005

20040223145024.0

008		040504s2003 enka b 001 0 eng
010		\|a 03016216
020		\|a0749440236
035		\|a00390463
040		\|aDLC\|cDLC\|dYDX\|dPVY
049		\|aPVYA[][][][00481185]
050	0	\|aHD69.B7\|bV357 2003
092	0	\|a658.827\|bV26
095		\|pBOOK\|d658.827\|eV26
100	1	\|aVan Gelder, Sicco,\|d1964-
245	10	\|aGlobal brand strategy :\|bunlocking brand potential across countries, cultures and markets /\|cSicco Van Gelder.
260		\|aLondon :\|bSterling, VA :\|bKogan Page,\|c2003.
300		\|axii, 260 p. :\|bill. ;\|c25 cm.
504		\|aIncludes bibliographical references (p. [251]-256) and index.
650	0	\|aBrand name products\|xPlanning.
650	0	\|aBrand name products\|xMarketing.
650	0	\|aBrand name products\|xManagement.
650	0	\|aExport marketing.
910		\|a20040504

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