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New consumer marketing : managing a living demand system /

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380879

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OCoLC

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20040223144110.0

008		040524s2003 enka b 001 0 eng
010		\|a 03007455
020		\|a0470844825
040		\|aDLC\|cDLC\|dPVY
049		\|aPVYA[][][][00481265]
050	0	\|aHF5415\|b.B279 2003
092	0	\|a658.8\|bB177
095		\|pBOOK\|d658.8\|eB177
100	1	\|aBaker, Susan,\|d1958-
245	10	\|aNew consumer marketing :\|bmanaging a living demand system /\|cby Susan Baker with Margrit Bass.
260		\|aChichester, West Sussex, England :\|bJohn Wiley & Sons, Ltd.,\|cc2003.
300		\|axii, 204 p. :\|bill. ;\|c24 cm.
504		\|aIncludes bibliographical references (p. [191]-196) and index.
505	0	\|aEarthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery.
650	0	\|aMarketing.
700	1	\|aBass, Margrit.
856	42	\|3Publisher description\|uhttp://www.loc.gov/catdir/description/wiley037/2003007455.html
910		\|a20040524

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