|aNew consumer marketing :|bmanaging a living demand system /|cby Susan Baker with Margrit Bass.
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|aChichester, West Sussex, England :|bJohn Wiley & Sons, Ltd.,|cc2003.
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|axii, 204 p. :|bill. ;|c24 cm.
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|aIncludes bibliographical references (p. [191]-196) and index.
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|aEarthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery.