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Integrated advertising, promotion, and marketing communications /

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008		040212s2004 njua b 001000eng
020		\|a0131405462 (pbk.)
040		\|aPVY\|dPVY
042		\|apcc
049		\|aPVYA[][][][00479871]
050	00	\|aHF5415.123\|b.C58 2002
092	00	\|a659.1\|bC626
095		\|pBOOK\|d659.1\|eC626\|y2004
100	1	\|aClow, Kenneth E.
245	10	\|aIntegrated advertising, promotion, and marketing communications /\|cKenneth E. Clow, Donald E. Baack.
250		\|a2nd ed.
260		\|aUpper Saddle River, N.J. :\|bPrentice Hall,\|cc2004.
300		\|axxvii, 538 p. :\|bcol. ill. ;\|c28 cm.
650	0	\|aCommunication in marketing.
650	0	\|aAdvertising.
700	1	\|aBaack, Donald.
910		\|a20040212

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